How do you make your customer the hero of your business? You make your customer the hero by guiding them toward a solution instead of making your business the center of the story. About 20 days ago, I felt really stuck with what I was building like never before. I decided to stop working for a while and just try to absorb some new information. So I bought a couple of business books, and there was one great one! Marketing Rebellion: The Most Human Company Wins by Mark Schaefer

How to validate a business idea? You validate a business idea by testing it with potential customers and looking for real evidence that people want your solution. I will start this post a little bit silly. Maybe it’s because it’s late at night and I’m kind of overworked, but I’d like to say this. Being an entrepreneur is like being an artist. The same way a musician creates an album, an entrepreneur creates a business. It’s maybe the reason why the journey is so interesting t

How do you create a landing page for your business? Start with a simple landing page that explains what your business offers, who it helps, and why people should care. Add one clear call to action so visitors know exactly what to do next. I feel like more and more people are trying to escape the 9 to 5 by following random advice like, "Just start your own business. It's easy these days." There's nothing wrong with that. But.. The internet, social media, and especially AI give

What Are the Best Books for Starting a Business? The best business books help you understand customers, test your ideas, market your product, and build a business people actually want. It's been almost four years since I came to Canada from Europe with one thing in mind. I wanted to become fluent in English. It was December, and it was pretty cold. But on my second day in Vancouver, I got on a bus near my hostel and went to the public library. I got a library card, borrowed m

How do you validate a business idea before you build it? You validate a business idea by testing it with potential customers before spending too much time or money building the final product. What’s your first step when you get a business idea? Do you immediately jump into creating a website, coding an application, or building a product? I used to do that too. But after spending a year building a business and getting zero leads, I realized I was doing something wrong. I almos