How to Create a Landing Page for Your Business
Updated: Sep 23
How do you create a landing page for your business?
Start with a simple landing page that explains what your business offers, who it helps, and why people should care. Add one clear call to action so visitors know exactly what to do next.
I feel like more and more people are trying to escape the 9 to 5 by following random advice like, "Just start your own business. It's easy these days."
There's nothing wrong with that. But..
The internet, social media, and especially AI give us the ego that we're building a business, when in reality we’re just creating a logo in Canva, coding a gym app in Base44, or running Facebook ads.
And because of this ego, we immediately jump into creating online noise, trying to solve problems without first validating whether:
people actually struggle with them,
the market is ready,
customers are willing to pay for our solution.
Don't get me wrong. The internet gives us a massive opportunity to start a business. But because creating things can feel so easy, it can also give us the false feeling that we're doing what we're supposed to do.
And this is exactly what happened to me.
I was looking for a second income because, as a European immigrant in Canada, I couldn’t leave the restaurant job that sponsored my work permit. The restaurant got slow, and I was only getting 20 hours per week, but I still couldn’t work anywhere else.
The moment I got an idea in my head, I immediately started “building,” and I always ended up spending more time and money than I actually earned.
Because of the internet, social media, and AI, I had the feeling that I was building something.
But in reality, I was just creating noise.
The frustration and lack of success made me realize that I had to change something. After reading a couple of books like The Mom Test, Million Dollar Weekend, and The Lean Startup. I decided to focus only on testing before building and find different ways to test my business ideas with customers.
One of them is Landing Page.
Create a landing page is a skill that everyone can learn these days in just a few hours. It's a simple tool that helps you test a business idea.
Alex Hormozi said something amazing: “You can get good enough at almost anything in 20 hours of focused effort. The problem is, most people spend years delaying the first hour.”
There is no reason to pay someone to build a website or logo for you at the beginning when you still don’t know if people are interested in the solution you’re offering.
Are website builders still useful? Oh my God, for sure! But not at this stage of testing.
Let’s go a little bit deeper, shall we?
How I Build a Landing Page That Even a Caveman Can Understand
1) Choose a Website Builder
I use Wix, but you can use any website builder you prefer or already have experience with. I also have a good feeling about Shopify and Squarespace.
If you're not sure which one to choose, you can check a list of the best website builders and pick the one that fits you best.
I already had a Wix plan, so getting started was easy. The only thing I needed was a domain name.
I think the business name and domain are more important at the beginning than a logo or all the features on your website. That's why I gave myself time to choose the right name, because it's the foundation of the brand I wanted to build.
I didn't buy a business email at the beginning. I simply used my personal email. There was no reason to spend extra money before I knew if people were actually interested in my idea.
2) What's the Main Purpose of a Landing Page?
In my case, the main purpose was simply to collect email leads.
Email leads mean starting a relationship with customers, with the goal of asking them in the future if they want to marry me, in other words, buy my solution.
I wasn't thinking about what I would do with those leads later. I had some ideas in my head, but I was focused only on the goal of getting leads to see if people were interested enough to leave their email.
This is the simple math for to measure my landing page:
Number of website visitors × Number of email leads = How valuable and easy to understand my solution is for the caveman (customer).
3) People Don't Read Landing Pages. They Scan Them.
4)The Text Is Everything
I like to invite customers into the story and make it easy for them to understand the value of my business and how it will benefit them.
Before I even started building the landing page, I wrote all the text first:
Headline
Subheadline
CTA Text
CTA Button
Proof
Features / Benefits
Tip: I use simple colors like light blue and like green. Your website doesn't have to look like a rocket ship from 2045. Keep it clear, easy to understand, and simple.
5) I Sent My Landing Page to 5 Friends First
It wasn't my target audience. Honestly, my friends definitely aren't my dream customers.
I just picked five friends who I knew would open the link.
And I got the best feedback ever!
“Hey, at first I thought it was an error page lol”
"I had to scroll down to understand it. At the beginning, I had no idea what it was about...."
"I would add something after the name, like: A platform which.."
"It looks so boring, like an insurance company website.”
It’s the king of feedback! I absolutely love that.
So, I made some changes, especially at the beginning, and then sent it to another friend.
"It’s your business? Maybe I need that haha. It definitely looks understandable."
Now we're cooking.
6) Welcome email
Let's do a quick recap:
We have a website provider,
We have a domain,
We have the text,
We have the colors.
We're all set! We have everything ready for the landing page.
So, what happens when a customer clicks the button and wants to leave their email?
We have to send them an email, which we call a welcome email.
In Wix Studio, you can set up automated emails (up to 200 emails per month are completely free).
I didn't spend too much time on the welcome email because I still didn't know if people were actually interested.
In the email, I just wanted to show that I was really thankful for the start of this business relationship. I added some value for the customer and asked how I could help them.
If somebody wants to spend more time on the welcome email, I think sharing the story of why you started the business can be a good idea.
I didn't offer anything else.
The purpose was simply to collect email addresses to find out if people were interested in the idea and whether it made sense to build the product.
7) How I Got Traffic to My Website?
That's a great question! I'll write another post about it because it deserves more attention.
Click below to get notified when I share my post on how to fill your website with your dream customers.
I had a little bit of experience, so I knew I had to think about how I would get traffic to my landing page before I built it. The worst-case scenario is building everything and then saying, "Okay, what now?"
So, before you build your landing page, have at least a simple plan for how you'll bring people to it.
8) What If I Have Traffic but No Leads?
It's not the best situation, but it's still not the end of the world. You also have to understand that there's a good chance this will happen. Just be happy that you saved yourself six months of building a product that would have ended up exactly the same.
But before you pivot or quit, try this first: A/B testing.
A/B testing has many different options, but you can start by changing just one thing, like the headline or the button, and see which version gets more people to sign up or click.
For example I couldn't get any sign-ups. But after I deleted 80% of the text and made the button more visible, I finally started getting leads.
So don't give up the first time. If you have traffic coming to your page, that's already a great sign. Try a couple of different versions before you decide to pivot.
9)My Biggest Mistakes
The biggest mistake I made and I see many people make the same, is copying the website of a business with a similar idea which already exist.
You can get inspiration from other websites, and that's okay. But don't copy the whole website. That's a big mistake.
Their website has a different purpose than yours, especially if you're building a landing page. They already have customers, trust, and a marketing system.
The most important thing is to structure your landing page the way it's supposed to be.
I always get help from my favorite book, Building a StoryBrand by Donald Miller.
10) Conclusion
What's the magic number?
For me, it was 100 leads. Once I reached that number, I started taking my business more seriously. I improved my website and product, started simple email marketing to keep people engaged, and tried to find out how I could make my website and product more valuable for them.
I kept building relationships with the goal of asking them to buy later.
I also created a free step-by-step PDF guide, and the community really appreciated it.
I think building a landing page should take you no longer than one week or 2 weeks.
So, what are you building?
Drop your startup in the comments, and I'll give you free feedback on your projects.
Speak soon,
Jan
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