What’s your first step when you get a business idea? Do you immediately jump into creating a website, coding an application, or building a product? I used to do that too. But after spending a year building a business and getting zero leads, I realized I was doing something wrong. I almost gave up on business. Then I got into a conversation with my friend Peter, who called just to ask how I was doing. He runs a successful home rental business, and of course, I told him about a